“ At the time I was both running the company and acting as its lead sales person. Sales were still rolling in, but it was just not sustainable in the long term. More & more I found myself getting too busy or distracted to do as well as I could have.
In an effort to maximize the little time I had for sales, and more importantly to help create a structure to help train a replacement, Jean-Eric introduced me to the concept of the Sales Script.
Together, we created a detailed and thoughtful conversational flow so that I had a system I could lean on with every sales call. We were meticulous, dissecting and refining every word to ensure maximum clarity, concision, and impact. With it, I always knew exactly what to say, and when.
Almost immediately, our lead conversion rate went up. Way up. Even though I was still only able to carve out limited time for sales, the new sales script helped me close twice as many leads over the next year compared to any other 12-month period in the previous 8 years we had been tracking that data. The sales script was a massive game changer. ”